Havas Media Group Becomes First Global Holding Company to Join the Conscious Advertising Network
At Havas Media, we invest in media that matters.
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We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.
The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.
Because we believe that more Meaningful Media can help build more Meaningful Brands.
Part of Havas Group, Havas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.
For the opening of PUMA’s Flagship Store in NYC, we launched the first campaign optimizing digital rideshare vehicles and taxi tops programmatically, by leveraging FireFly’s unique technology. The campaign optimized for in-motion, geo-targeted consumers across different locations and times of day, delivering memorable, high-impact motion graphic content promoting and driving consumers to the new store.
Tasked with raising awareness for Hyundai’s new range of electric vehicles, we launched VIVe, the first car sharing service that is 100% rural & electric. The new service acted as a media outlet for showcasing the electric models, reaching an audience who live outside the big cities.
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For the premiere of TV series Killing Eve, we created a communication campaign across digital, social and OOH in Milan, Rome and Naples. In Milan, we implemented the first ever “Moohbile Real Sync” campaign in Italy, allowing users to interact with DOOH screens through their smartphones.
Using mobile geolocalization technology, ALDI avoided an expected 40% increase in flyer distribution costs by identifying the neighborhoods that had the highest concentration of ALDI clients and those with few or none. We reduced distribution in low interest areas saving €2.2M and used the savings to invest in improving ALDI’s digital presence to attract a much more modern segment.
Project SAVE – Signage & Adspace Versatile for Emergencies – implemented in the Valenzuela, one of the Philippines’ most flood-prone cities, saw outdoor advertising formats, including billboards and banners, double up as boats, life-rafts, spinal boards and other disaster response equipment that could be deployed in as fast as 18 seconds.
In order to turn Finish’s sponsorship into a true brand experience, we set out to make people watching ‘Kadin’, the most popular TV series in Turkey, believe they were going to an ad break, only to have it turn into a continuation of the previous scene just after the ad break was announced.
This was a ground-breaking entirely media led campaign where the media truly became the message. We used outdoor to evoke that ‘oh sh*t!’ feeling when you drop and smash a phone as we launched free screen repair for O2 as part of an industry-first for new iPhone sales.
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To offer visitors the best digital experience, improve the conversion rate from click and visit to the website, to test drive or sale, we created a complete digital ecosystem that considered all the steps that lead to a sale and then integrated it into Kia’s Call Center and CRM.
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